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Privacy Policy

At First4 Group we are committed to protecting your privacy and only collect personal information about you lawfully, in accordance with the current UK Data Protection Act.

Your Personal Information

We collect personal information about you in order to process your order effectively and efficiently and to provide you with the best possible service. The type of personal information we collect about you when you shop at First4 Group includes:

  • your name
  • your address
  • your phone number
  • your email address
  • your credit or debit card details

We never ask for more information than is necessary or store it for longer than necessary. We never store your credit or debit card details. We never disclose any of your personal information to any third party unless you have given us your explicit consent (although we reserve the right to co-operate with law enforcement agencies and have no legal liability in the case of such disclosures).

We will always keep the information we store about you up to date and accurate. We will always give you the option to opt out of our postal and electronic mailing lists. We will always protect your personal information from unauthorised access. If we intend to transfer your information outside the European Economic Area we will always obtain your consent first.

Modifying Your Information

You may at any time inspect, amend or delete any of the personal information we hold about you, or withdraw any previously given consent, by emailing our Data Controller at info@first4fruit.com. Our Data Controller will be happy to assist you with any privacy concerns you may have.

Our Email List

Every issue of our newsletter contains an 'unsubscribe' link at the bottom, allowing you to quickly and easily remove yourself from our email list. We will not share your email address with anyone else or use it for any other purpose.


A 'cookie' is a file stored by your browser that is used by us to assist the shopping basket part of our website to function properly. We do not use cookies to collect any kind of personal information about you.