First 4 Fruit (or We) respects your privacy and is committed to protecting your personal data.
This privacy policy aims to give you information on how First 4 Fruit collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, purchase a product or service, submit a sales enquiry or otherwise contact us.
For the purposes of the Data Protection Act 2018, the data controller is First 4 Fruit of (Greencroft Estate, Tower Road, Annfield Plain, Stanley, Co. Durham, DH9 7XP). We have appointed a data privacy management team which is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this notice, including any requests to exercise your legal rights, please contact this team by email at info@first4Fruit.com. You can also contact the team by post at the address above.
· Identity Data includes first name, last name, username or similar identifier, title, and gender.
· Contact Data includes billing address, delivery address, email address and telephone numbers.
· Financial Data includes bank account and payment card details.
· Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
· Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
· Profile Data includes your username and password, purchases or orders made by you, your interests and feedback.
· Usage Data includes information about how you use our website, products and services.
· Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences
How is your personal data collected?
We use different methods to collect data from and about you including through:
· Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
· make a purchase or enquire about our products;
· subscribe to our newsletter or request other marketing information to be sent to you; or
· give us feedback or contact us for any reason.
· Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies.
· Where we need to perform the contract we are about to enter into or have entered into with you or the organisation for which you work.
· Where it is necessary for our legitimate business interests (or those of a third party) and your interests and fundamental rights do not override those interests.
· Where we need to comply with a legal obligation.
Purposes for which we will use your personal data
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
Marketing
You may, at any time, opt-out of receiving marketing communications from us, please use the unsubscribe function which is available on all electronic communications from us. Alternatively, please contact us at info@first4Fruit.com or use the postal address above. If you would like to change the channels via which we communicate with you (such as email or post) please contact us at info@first4Fruit.com or the postal address above.
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Cookies
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at info@first4Fruit.com.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Disclosures of your personal data
We may have to share your personal data with third parties for the purpose of completing any contract we have with you or your organisation, for example, logistics or IT service providers.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or reporting requirements
· Request access to your personal data.
· Request correction of your personal data.
· Request erasure of your personal data.
· Object to processing of your personal data
· Request restriction of processing your personal data.
· Request transfer of your personal data.
· Right to withdraw consent to processing (note that we usually have other grounds for processing personal data but where we do process on the basis of consent, you have the right to withdraw the consent at any time).
If you wish to exercise any of the rights set out above, please contact usat info@first4Fruit.com
Third-party links
Changes to the Privacy Policy and your duty to inform us of changes
We keep our privacy policy under regular review. This version was last updated in June 2018. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
First 4 Fruit Company Limited
May 2018
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